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capstone project with REI

craft a new strategic positioning for the REI Co-op product brand to increase awareness and improve the brand's perception.

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startup campaign

create a campaign to address an often overlooked audience as Icarus Medical enters the market.

analytics dashboard

develop a brand analytics dashboard for Chick-fil-A by establishing KPIs and business objectives.

live client research

through qualitative and quantitative research, identify LaDiff's consumer base and how to appropriately target them.