capstone project with REI
craft a new strategic positioning for the REI Co-op product brand to increase awareness and improve the brand's perception.
create a campaign to address an often overlooked audience as Icarus Medical enters the market.
develop a brand analytics dashboard for Chick-fil-A by establishing KPIs and business objectives.
live client research
through qualitative and quantitative research, identify LaDiff's consumer base and how to appropriately target them.