LaDiff is a furniture store in Richmond, VA that stays true to their in-store experience. they have the largest selection of contemporary and modern furniture on the east coast.
Determine the demographics of LaDiff's current customer base and improve their marketing efforts to better reach them.
We created a survey to distribute in the Richmond area. We also conducted a focus group, in-depth interview, and secondary research about the furniture industry and consumer buying habits.
LaDiff's inconsistent branding has left consumers feeling disconnected from the store's true identity.
1. When shopping for furniture, the in-store experience matters to consumers.
2. Consumers do their research online before making a purchase.
Curate vignettes in-store that allow consumers to envision LaDiff's spaces and pieces in their own home.
Add virtual reality and customer reviews to bridge the gap between the in-store and online experience, encouraging customer involvement with the brand.
Engage in more traditional advertising that fits their image as a modern and contemporary furniture store.
Focus group and in-depth interview leader
Digital and online execution
meet the team: