LaDiff is a furniture store in Richmond, VA that stays true to their in-store experience. they have the largest selection of contemporary and modern furniture on the east coast.
Determine the demographics of LaDiff's current customer base and improve their marketing efforts to better reach them.
LaDiff's inconsistent branding has left consumers feeling disconnected from the store's true identity.
We conducted the following research:
Quantitative research – online survey and segmentation studies
Qualitative research – focus group and in-depth interview
Secondary research – market and consumer research
1. When shopping for furniture, the in-store experience matters to consumers.
2. Consumers do their research online before making a purchase.
Curate vignettes in-store that allow consumers to envision LaDiff's spaces and pieces in their own home.
Add virtual reality and customer reviews to bridge the gap between the in-store and online experience, encouraging customer involvement with the brand.
Engage in more traditional advertising that fits their image as a modern and contemporary furniture store.
Focus group and in-depth interview leader
Created a consumer persona
Determined the brand positioning
Executed digital and online assets
meet the team: