MS in Business/Branding, Concentration in Creative Brand Management
James Madison University
BBA in Marketing
Minor in Computer Information Systems
Freelance Junior Account Manager
Dotted Line | Richmond, VA | January 2021 - May 2021
Executed various account responsibilities to support the team and project scope as The Container Store launched their new retail location in Richmond, VA.
VCU School of Business | Richmond, VA | September 2019 - May 2021
Processed confidential donor information, gifts, and other submitted forms in addition to designing brochures and donor pamphlets.
Account Manager and Founding Member
The Carriage House | Richmond, VA | Summer 2020
Launched The Carriage House as a founding member, spearheading initial client outreach, and led 3 client accounts across the restaurant, arts, and home fitness industries.
Tripled average views per day and sparked a 47% email capture conversion rate through the creation of a new digital viewing room for an art gallery.
Media Assembly | New York, NY | Summer 2020
Presented research on the impact and benefit of values-based marketing to the entire agency.
Completed a mock new business pitch to agency leadership, demonstrating audience re-targeting, consolidation of industry and target market research, and creative executions.