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Education

VCU Brandcenter

Richmond, VA

MS in Business/Branding, Concentration in Creative Brand Management

May 2021

James Madison University

Harrisonburg, VA

BBA in Marketing

Minor in Computer Information Systems

December 2018

Experience

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Freelance Junior Account Manager

Dotted Line | Richmond, VA | January 2021 - May 2021

   

  • Executed various account responsibilities to support the team and project scope as The Container Store launched their new retail location in Richmond, VA.

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Development Assistant

VCU School of Business | Richmond, VA | September 2019 - May 2021

   

  • Processed confidential donor information, gifts, and other submitted forms in addition to designing brochures and donor pamphlets.

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Account Manager and Founding Member

The Carriage House | Richmond, VA | Summer 2020

   

  • Launched The Carriage House as a founding member, spearheading initial client outreach, and led 3 client accounts across the restaurant, arts, and home fitness industries.

  • Tripled average views per day and sparked a 47% email capture conversion rate through the creation of a new digital viewing room for an art gallery.

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Strategy Intern

Media Assembly | New York, NY | Summer 2020

   

  • Presented research on the impact and benefit of values-based marketing to the entire agency.

  • Completed a mock new business pitch to agency leadership, demonstrating audience re-targeting, consolidation of industry and target market research, and creative executions.