LaDiff is a contemporary and modern furniture store in Richmond, VA that is focused on facilitating quality in-store experiences. 

The ask: Gain a stronger understanding of LaDiff's current customer base and improve their marketing efforts to better reach them.

my roles:

Client liaison 

Focus group and in-depth interview leader

Created a consumer persona

Determined the brand positioning

Executed digital and online assets

meet the team:

Jonathan Castaneda

Amanda Yoon 

Joe Brooks 

Shelby Valeriano