Icarus Medical Innovations is a new start-up in Charlottesville, Virginia specializing in 3D printed knee braces.

The ask: How can Icarus Medical communicate and introduce a technical product in an appealing and accessible way?

check out our feature:

Click here to see our project featured on the Brandcenter's website!

my roles:

Client liaison 

Led team briefings

Conducted secondary and qualitative research

Completed a competitive analysis

meet the team:

Payal Pereira

Laura Gardner 

Camden Dechert

Meghan Callaghan

Sharon Byun

Dominik Hofakcer